Business Management Seminars
15 Traits Successful Contracting Companies Have in Common
Tom Grandy, Grandy & Associates
How do you measure success? In this session, HVAC Consultant Tom Grandy discusses the common traits very successful firms share. The question is, do you have all 15? This is a must attend session for those who want to benchmark against peer firms that are at the top of their game.
Transitioning From New Construction to Service: Avoiding the Pitfalls
Don & Kathie Todd, Central Oregon Heating and Cooling
With the slowdown in residential new construction work, this HVAC contractor needed to make changes. Find out how Don and Kathie’s company moved into the service replacement business and what lessons they learned during the process. If you’re looking to make a similar move, there are some important considerations you should know about.
20 Days to Transform Your Business
Ron Finklestein, AKRIS LLC
Internationally acclaimed business author Ron Finklestein shares his 20 years of experience in direct selling, marketing, business operations, and technology consulting to show you how you can re-make your company and improve your bottom line in a mere 20 days. This session is based on his book, “49 Marketing Secrets That Work to Grow Sales.”
15 Tips for Growing Your Service Business
Eric Knaak, Isaac Heating & Air Conditioning
Service is the foundation of Contracting Business magazine’s 2002 Residential Contractor of the Year winner, Isaac Heating and Air Conditioning. It takes organization, planning, and stamina to keep abreast of the rigors of keeping customers happy. Service manager Eric Knaak reveals some of his secrets for not only keeping the service department running like a well–oiled machine, but also shares tips on how to grow the service business.
Sell Air… Not Boxes
Larry Taylor, HERS Raters of Texas
With nearly 80% of equipment shipments in the 13 SEER group, it is no wonder contractors are fighting in a commodities market when selling replacement systems. Get out of the BOX SALES business and move into Whole House as a System and/or Home Performance Contracting. By moving into this building science world of charging for diagnostic testing and total house evaluations, you’ll differentiate yourself from the competition. Your higher efficiency equipment sales will increase without trying to sell equipment. It requires a mindset change so if you cannot attend this workshop with an open mind and check your ego at the door, you’re saying I’m satisfied with the status quo of doing business.
Making Nice With Your Local Media: A Look At How They Can Benefit Your Business
Mitch Leff, Leff & Associates
Are the local newspaper, radio, and television stations your friends or foes? In this session, learn how to work with the media to build your public image and enhance your ability to generate leads and profits. Mitch Leff is a public relations specialist who provides attendees positive ways to interact with the media. Find out how to contact media outlets, what type of stories they look for, and how to set yourself up as the comfort expert in your marketplace.
Using the Internet to Find Employees
Barry Abernathy, E. Smith Heating & Cooling
Do you have all the employees you need? If not, how and where do you find people? This HVAC contractor uses all the traditional methods of recruitment, but has found the Internet to be a valuable resource in obtaining good employees. Learn how to create an Internet recruitment program, what real expectations you should have, and how to avoid some pitfalls. If you are looking for an additional manpower resource, this session is for you.
Do You Really Need a Headhunter?
Milt Baum, International Service Leadership
If you’re like most contractors, newspaper ads and home shows don’t always work in terms of finding the right people to hire for your company. You need to branch out and try other recruiting methods. In this session, Milt Baum demonstrates a number of easy–to–implement and highly effective tactics for finding good employees — without resorting to hiring a headhunter.
Get Connected & Creative: A Multicultural Approach to Recruiting
Valerie Stakes, Multilingual Training Solutions
Where will tomorrow’s employees come from? Are you looking in the right places for them? As our country becomes more diverse, so do the opportunities to recruit prospective employees into the HVAC industry. Find out how to tap into the myriad of local multicultural media outlets, community centers, and trade and business associations to get the word out about your company and bring in talented new workers.
