Room 323
Wednesday, September 22, 2010
2:30pm - 3:45pm
Room 321
Thursday, September 23, 2010
8:00am - 9:15am
Here is what people are saying about Comfortech:
“Comfortech is the one of the most value packed events you can spend in a year for both the contractor and vendor alike. The contractor has a venue to find new products and ideas that will transform their companies to the next profit level. The vendors find a large group of qualified leads and current clients to make the sales numbers jump immediately. Comfortech is a permanent fixture in our marketing budget year after year. See you in Baltimore in 2010!”
— Kurt Wessling
Director of Sales, Jackson Systems
How Well Does Your Field Team Connect With the Homeowner?
They say that you only get one chance to make a good impression. As an owner or manager, you may have the best systems, equipment, training, and incentives that money can buy for your co-workers, but do you really know what customers think of them? Here’s your chance to get some cold hard facts. Garry Upton and his team at Decision Analyst, Inc., recently concluded a homeowner survey to find out just how well technicians and sales people are perceived by consumers. Gary will share the results of the survey and share the answers consumers told him about how they choose contractors, how confident they are the technicians are well-trained and able to do the work, and how well did the contracting firm deliver the needed service. If you’re looking for insight into what consumers think, then this session is one not to miss. It is targeted to business owners and managers, as well as technicians.
Presenters
Gary Upton
Decision Analyst - Arlington, TX
Garry Upton - Is responsible for managing several client service groups within Decision Analyst as well as the company’s new business efforts.
Garry’s 35+ years of marketing and marketing research experience give him a keen sense of strategy and its importance in stimulating business growth. He is proficient at helping clients understand research requirements and the best methods for delivering timely decision-oriented information. He is an expert in combining secondary and primary research to enhance strategic analyses.
Garry’s research experience includes significant work with industries as diverse as travel, packaged goods, publishing, retail, HVAC/construction, religious programming, charitable giving, public utilities and the oil and gas industries. His experience in B2B (channel of distribution) research is as extensive as research with consumers.
Prior to joining Decision Analyst, Garry’s work experience included: Lennox Industries (director marketing research), Dr Pepper (marketing and MIS management), and A.C. Nielsen (store audit production and client service). Garry is a product of the University of Nebraska, with postgraduate work through a joint program with A.C. Nielsen and Northwestern University.
