— Eric Knaak

VP Service, Isaac Heating & Air Conditioning, Inc.

Bob Maisel

GE Money - St. Paul, MN

If there’s one thing that Bob Maisel knows, it’s consumer financing. His expertise closing and increasing consumer financing sales in the home improvement industry has positioned him as a top performer and industry expert in a dynamic and competitive marketplace.

Maisel brings 17 years of experience in consumer financing with an emphasis on home improvement dealer network marketing sales to his position as head of the HVAC Division at GE Money.

Maisel joined Green Tree Financial in 1993 to develop and create a private label credit card program for the Pool and Spa Industry.  After successfully building this program he was promoted to head up the Marketing Department for the Home Improvement Industry.  Conseco Finance then acquired Green Tree Financial and Maisel was later promoted to a Master Black Belt as part of the Six Sigma quality initiative.  He then was given the responsibility of leading the HVAC Division.

Maisel holds an MBA in Marketing from the University of Minnesota as well as a bachelor’s of science degree in marketing with a minor in economics from the same.